Fernandez, CEO of Streamline Media Group, Inc., “people can win in their business or role when they have a dynamic peer-to-peer frequent communication which helps identify organic leadership to drive change.” “Just like in Fortnite gameplay,” explains Alexander L. The leaders of video game development companies understand the parallels of gameplay and change leadership in a digital economy. In the case of Fortnite, it turns out that 350 million people like working hard if they have a clear mission and an appropriate way of accomplishing that mission. Sound familiar, like today’s economic climate (only minus the fun for too many). Fortnite enables you to accomplish exceptionally hard missions, in an extremely competitive environment…. Look at how change happens through the eyes of a Fortnite player. We need a new approach to change leadership that recognizes and leverages the importance of collaboration, flexibility, and speed. The reality is that an organization that relies on a top-down strategy and massive communications campaign will not succeed.
The old top-down creation of a plan, top-down directives, and cascading communication does not work in a 140-character world where any of dozens of social media apps can be the agent that delivers a fatal blow to your strategy. More than half of the population on the planet has access to information that they have never had in the past. (You can read about the New Customer here.) Technology has advanced rapidly, enabling things that we could not even dream about five years ago. Why Fortnite? The world has changed, and our customer has changed.